A while back I stumbled upon a particular and peculiar twitter user that caught my eye for the appalling way they ‘do’ Social Media Marketing. She’s the RT This!! lady

Just about every tweet ends with the missing “RT This!!!” or similar, sometimes a “please” sometimes not. You have to click to belive it

These are people who market themselves as “the experts” in Social Media Marketing, they have this tandem account they use for that and it makes me frown with angst about who is overseeing this nonsense.

Well no-one since it’s their own company and they are the directors, but I mean to which body are they responsible to? It’s all well and dandy to know how to fiddle Google into a page ranking, and know the tricks of SEO / SEA and LSO but that doesn’t make you a viable company, or an expert in the nuance of Social Interaction for sales purposes. And the website has many what I would call unsubstantiated claims about the effectiveness or comparable value they offer.

I’m not so flash on Grammar and spelling but it’s cringingly bad when you’re opening sentences uses “gotta”- twice

““WHERE SHOULD YOU START?”, it can be daunting, you’ve gotta learn this and you’ve gotta learn that, whats the best direction to take?, well, we are the best direction to take, we know business owners are busy so we can take the hard work out of building a true and visible online presence for your business”

and this gem

“websites and all of your Social Media Marketing accounts, set them up, get them working for you and then hand you the reigns when you’re ready” (they mean, I think reins)

and this

“Sales all over the world, Alaska, Canada, USA, Japan, Australia, Columbia, Niue, to name a few” so State of America, Country, America all over, country, country, State of America, country” and then they mention Florida too!

It’s just staggeringly bad, and I wish I had the balls to send them a message to tell them just how bad I think it is. But I’ll be a coward and just blog my disdain. After all they are the people with their “finger on the pulse of Social Media Marketing” and perhaps it’s me that doesn’t get it.

I hope it isn’t.

One comment on “How not to do Social Media – the RT This! Lady”

1. Pingback: Marketing Travel From Social Media | About Traveller

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