Just like you, but different
A number of diverse factors combined to put pale and hoppy beers with a low(ish) alcohol level onto (and flying off of) taps and shelves all over the country. Lower drink-driving limits, socialising in the hot summer weather that pushes drinkers towards refreshing beverages that won’t get you too drunk too quickly, and a maturing market that has seen more drinkers than ever looking for something tasty, something hoppy, but not necessarily too complex or challenging.
The signposts were clear enough that most every brewer saw what the demand coming, and nearly all – established, expanding or just starting to produce for sale – put out a beer that fitted within a general model. Less than 5% abv (often less than 4.5%), pale…
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