What’s in a rate?

I have my own arbitrary and confusing ‘from 10 points score thing. It is arbitrary and random

The problem with rating anything is that it is personally subjective, plus there are so many variable external influences that can, or could, influence the reviewers score or comments either consciously or unconsciously. Rating beer is no different.

Mood, location, are you too warm or too cold, is the beer to warm or too cold. Is it lively or flat as a kippers dick, is it supposed to be lively or like the other.

Knowledge, personal preference, location, experience, expectation, loyalty, brand perception, the unknown, peer pressure.

The last drink you had, that bag of spicy Space Raiders you just ate, or the delicious cheese you are eating right now that just pairs so well.

Who brewed it, when did they brew it, how was it shipped, is it fresh, is it old, is it “meant” to be drunk fresh or is it better to save it until it is…

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