Just like you, but different
Every year the Brewers Guild of New Zealand has its awards ceremony and every year there’s a flutter of excitement on Twitter, a flurry of happy photos on Facebook, and a general feeling of goodwill and happiness. And then, within a day or two (or even sometimes on the night itself), the quibbles come out. That brewery didn’t deserve this, this brewery really missed out on that. This year the quibbles had me asking a different question: what is the point of the Awards? Or any beer awards for that matter? I don’t have any of the answers, but I thought it would be great to get the conversation started.
On the one hand, the Awards are an industry event. It’s a chance for brewers to catch up socially and professionally. To see how their beers have improved (or not) from the year before. To identify and acknowledge excellence in the industry and…
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